Turn Clicks Into Customers (Not Just Likes)

A strong online presence is about more than gaining likes, followers, and website traffic. The real measure of success is turning that attention into customers, sales, bookings, and long-term business growth.

In this engaging session, Andy Gyurisin, Director of the Small Business Development Center at Laurel Ridge, will share practical strategies for building a digital presence that converts interest into action. Learn how customers discover businesses online, what motivates them to take the next step, and how to optimize your website, Google Business Profile, social media, and other digital tools to generate real results.

Whether you're a retailer, service provider, tourism business, agritourism destination, winery, restaurant, or event venue, you'll leave with actionable tips to help turn online engagement into revenue and customer loyalty.

You'll learn how to

• Turn website visitors into inquiries and customers
• Create effective calls to action that drive engagement
• Improve your Google Business Profile and online visibility
• Use social media strategically to support business goals
• Build a seamless customer journey from discovery to purchase
• Measure success based on conversions, growth, and revenue, not just likes and followers